How Lower Costs for FinTech Services Lowers the Threshold for Adoption

Harold Montgomery, CEO, and Jim McKelvey, Board Member and Director, discuss how to drive tech adoption through lower prices.

Thursday, June 29, 2017 — Jim draws on his experience at Square to explain how MoneyOnMobile can succeed with low income consumers in India.

"When you radically remove cost from a system, you open it up." Lowering the cost threshold helps lower the adoption threshold for financial technology for those who couldn't normally afford to pay for that technology. MoneyOnMobile provides Indian consumers the opportunity to seamlessly move from cash to digital currency and back again - at no cost to the consumer.

Watch the full video here: https://www.youtube.com/watch?v=WyOEWOC32NE&t=21s

 

Lowering Costs for Financial Services through Technology Lowers the Threshold for Adoption